Strategies For Social Media

Usually when people think about social media now, they think about websites like Facebook, LinkedIn, YouTube and Twitter. In fact there are thousands of websites that could easily be labeled in this fashion.

As a marketing firm, we are interested in helping businesses maximize their return on investment. As such, social media is an area of focus, and one which ideazone.zenutech.com has taken a leading role in.

We help you determine your message, your goal, your policies, your objectives, and the social media channels that will work most effectively to aid in your marketing efforts. We also help you set up your profiles, design customized pages, and use the tools available to measure your success.

If you are interested in finding more about how your organization will most effectively utilize social media, please contact us!

The ideazone.zenutech.com Approach

  • Preliminary meeting in order to identify and outline social media goals and desired outcomes.
  • Inventory of current marketing/outreach projects.
  • An analysis of what your company is currently doing to reach new and existing clients in order to determine possible social media tie-ins and synergize results.
  • Inventory/benchmark of available in-house skills.
  • An analysis of current social media knowledge and skills.
  • Match Social Media services with Goals.
  • Determine which social media services best suit your company's goals.

Implementation

  • Integrate a professional design on your social media platforms that reflects your organization.
  • Create usage plan & policy.
  • Documentation of steps required to achieve your company's goals.
  • Usage guide to work within the company's parameters and code of ethics.
  • Walk-through on usage.
  • On-site training for the two primary company administrators as they use their social media tools for the first time.
  • Follow Up

Additional Services Available

  • Twitter network building – Too busy to find people? Not sure how to connect? Let us identify and connect you with your target market on Twitter. We have identified strategies and are able to leverage our existing network to help you achieve your goal.
  • E-mail marketing strategies/integration.
  • Social Media integration with your WordPress blog and websites.
  • Set up and training on WordPress.
  • Set up and training for social media and website analytics.
  • Facebook welcome page, and other FBML implementation.

Documentation